EQUIPMENT & PARTNERS
The gear behind a better day on the water.
Every trip is prepared with dependable rods, line, tackle, and tools chosen for the water in front of us—not a one-size-fits-all plan.
Trusted brands. Practical setups.
Rods
St. Croix Rod
Purpose-built rods selected for dependable feel, sensitivity, and durability across changing Northwoods conditions.
Line
FINS Braids
Reliable braided line that helps us stay connected through long casts, deep water, and demanding presentations.
Tackle
Limit Out Baits
Proven baits and presentations used to match seasonal patterns and give guests confidence on the water.
Musky Lures
Figure 8 Lure Co.
Specialized musky lures for intentional, big-water presentations when a full-commitment day calls for the right tools.
Fishing Gear
Pure Fishing
Trusted gear that keeps our setup approachable for first-timers and ready for a serious day on the water.
THE CATCH LOG
Recent trips and moments from the water.
Photo Gallery
Alec’s Big Fall Pike on Lake Minocqua
Alec landed a big northern pike on a Mepps #5 on October 3, powering it out of the weeds on Lake Minocqua with a St. Croix rod and 20-pound FINS Braid.
Photo Gallery
Ladies’ Pike Morning in Minocqua
Deb and Susan enjoyed a beautiful fall morning in Minocqua, keeping the St. Croix rods bent with northern pike on a silver-blade Mepps #5.
Latest from the water.
Fresh footage, caught and shared from the Northwoods.
TRUSTED ON THE WATER
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FAQ
Questions before your day on the water?
What should we bring for a guided trip?
Is this a good fit for beginners or families?
What happens if the weather changes?